Angling Direct is the largest specialist fishing tackle retailer in the UK. The Company principally sells fishing tackle products and related products through a network of 60 Angling Direct retail stores located in the UK and 1 in Netherlands and also online via its own website (www.anglingdirect.co.uk). The Company currently sells a wide range of products, including its own range of products under the ‘Advanta’ brand.
The Company places great emphasis on creating a culture of supporting anglers and the future of angling. This is demonstrated by a number of initiatives that the Company has undertaken, including employing in-store qualified angling coaches providing advice and lessons at local angling destinations. The Angling Direct website is developed to not only sell fishing tackle but also to assist anglers catch more fish and feel part of a community. Articles and videos (published by the Company’s online video channel ADTV) are published on the website on a regular basis which offers instruction, advice on new products and reviews of rivers and lakes. All are aimed at increasing the anglers’ enjoyment and success.
Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.
To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America.
From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.