TIDESHIFT Information

Big Thinking. Real Building. TIDESHIFT delivers fractional CPO and product leadership for enterprise transformation, helping organizations cut through AI hype, build practical strategy, and ship products that drive real business outcomes. Founded by Will Bergmann, a product and technology leader with 25+ years at Dow Jones, The Wall Street Journal, Thomson Reuters, and London Stock Exchange Group, TIDESHIFT works differently than traditional consulting. Will embeds with your team, not above them. Strategy and execution happen together, not in sequence. Services include: Fractional CPO and product leadership AI strategy and execution Hands-on product development Product and technology advisory TIDESHIFT brings a bias toward action within each client's reality. Every engagement ties to concrete business outcomes, builds lasting team capability, and adapts to the pace and process that fits the organization. TIDESHIFT partners with organizations in media, fintech, medtech, and data-intensive industries navigating complex transformation.