A division of Varsity Brands, Varsity Spirit a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook. Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974.
It goes beyond trophies, titles, or fame. World of Dance symbolizes the drive and determination to put the work in, and the courage to get on stage, wherever your stage may be. We built the preeminent global dance brand, combining a hit NBC TV show with Jennifer Lopez and a digital platform of more than 20 million dancers and enthusiasts. Now we’re reimagining the dance studio world to inspire, empower, and celebrate movement for all ages. Let’s move together.
NBC's hit dance competition series, "World of Dance," is led by a judging team of extraordinary dance superstars - Jennifer Lopez (who also serves as an executive producer), Derek Hough, NE-YO - and host Scott Evans. The series, produced in partnership with Universal Television Alternative Studio and Nuyorican Productions, gives dancers the platform to showcase their talents and the opportunity to receive a life-altering grand prize of $1 million.
Break the Floor Productions is one of the world’s preeminent dance entertainment companies, encompassing dance conventions, touring theatrical productions, software, photo and video production and apparel.
Break the Floor is the largest producer of dance conventions in the world with three dance conventions, JUMP, NUVO and 24 Seven Dance Convention, touring North America every year. The annual culmination of the Break the Floor conventions is The Dance Awards which is widely regarded as the most prestigious dance event in the country.
In addition to conventions, Break the Floor produces DancerPalooza – America’s largest dance festival, Dance Teacher Summit – an annual event catered to dance studio owners and teachers, and the A.C.E. Awards – a competition recognizing outstanding up-and-coming choreographers.
Break the Floor also produces live entertainment including Travis Wall’s Shaping Sound, Al Blackstone’s Freddie Falls in Love and MOVES at the Montalbán.
With a mission to promote creativity, diversity, innovation and excellence in the dance community, Break the Floor Productions is largely responsible for the transformation of dance entertainment.