BrainStorm is a software training company that focuses on helping end users and companies be more productive.
BrainStorm believes in the power of unlocking human potential. That belief is at the core of everything we do: the people we hire, the decisions we make, and the standard we hold ourselves to.
From the beginning, the company’s goal has been to help users achieve more with their software tools.
Over the years, BrainStorm has evolved from a training services company to a world-class SaaS platform. We have helped thousands of organizations embrace change, conquer software adoption challenges, increase security awareness, and create more savvy—and happy—software users.
Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.
Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of IAC, established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.
Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. Moving beyond the Internet, we have spawned companies with breakthrough technologies in robotics, renewable energy and automotive design and production among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies.
In addition to capital, Idealab provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.
Creative Edge is an online collection of videos and books filled with the most current and thorough information available about graphic design, web design, photography, and more. Designers, photographers, marketing communications experts and other creative professionals use Creative Edge as their primary resource for research, problem solving, learning and certification training. Creative enthusiasts use the service to expand their knowledge on a variety of topics or to learn new skills.
Creative Edge is part of the Safari Books Online family of products and all of the services are delivered by Safari Books Online, LLC. Recognizing the needs of our more creative users, the introduction of Creative Edge offers a new learning opportunity by appealing to creative professionals and enthusiasts, with an easy to use design and an all you can absorb pricing model.
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