This is Ground Information

For Los Angeles-based leather goods company This Is Ground, helping people stay organized is the first step toward a higher goal: allowing them to stay focused and become more inspired. Its innovative products offer practical yet elegant mobile solutions for creative professionals, business executives, world travelers and anyone else on the go, putting everything within easy reach like a handyman’s tool belt or a chef’s mise en place. The company has steadily earned customers and kudos since its launch in late 2013, landing in the Apple Store only a month after. Its endlessly customizable handmade leather products are complemented by a stunningly chic aesthetic, blending Old World craftsmanship with futuristic design. “It falls in the middle of functionality and fashion, organization and technology,” says Founder & Creative Director Mike Macadaan. A design-driven company, This Is Ground continuously adapts its products based on the needs of customers and their growing gear. The company benefits from the proximity of its design headquarters in downtown Los Angeles and nearby manufacturing, facilitating its business model of observation and adaptation, which ensures that its products evolve to reflect the best design solutions for diverse audiences. This Is Ground also regularly reaches out to customers and like-minded partners by embracing its own experiential ethos, opening pop-up shops in L.A. and New York and hosting social mixers, collaboration parties and other events in its downtown Ground Control summer loft.