Third Rail Advisory Information

Third Rail Advisory is the independent practice of Aaron Smith, co-founder and 15-year CEO of the National Cannabis Industry Association. We serve associations, nonprofits, companies, and investors in cannabis, hemp, and other highly regulated or politically sensitive markets — helping clients make sound decisions, engage the right people, and protect their position as markets take shape. What we do: • Association & Nonprofit Counsel — strategy, governance, membership, events, and public affairs for trade associations and advocacy organizations • Public Affairs — political and regulatory positioning, coalition strategy, government relations, and strategic communications • Fractional Leadership — interim or part-time executive, public affairs, or policy leadership without a full-time hire • Market Entry — go-to-market strategy, stakeholder mapping, and partner evaluation for companies and investors entering regulated categories When to call: legislation or a rulemaking could change your business model; you're evaluating a new market; your association has plateaued; a senior executive has left; you need political and regulatory diligence before committing capital. The first conversation is free and confidential. thirdrailadvisory.com