Thinkwell Shift is a behavior change company that specializes in resource conservation. Located in Halifax, Nova Scotia, we create strategies and programs that encourage people to make lasting changes in their daily lives to conserve resources such as water, energy, and waste. Our mission? Creating change, through choice. We work with people and organizations to understand their resource costs and then create programs that achieve cost savings by understanding, engaging, and guiding the customer to motivate behaviour change. We are proud partners of Efficiency Nova Scotia, Canada's first energy efficient utility. We work with Efficiency Nova Scotia as a delivery agent for the Efficient Product Install Service and Green Schools Nova Scotia. Thinkwell Shift is a sister company to market research firm Thinkwell Research.
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The Thinkwell Shift annual revenue was $5 million in 2026.
Carrie MacDonald is the President + Partner of Thinkwell Shift.
8 people are employed at Thinkwell Shift.
Thinkwell Shift is based in Halifax, Nova Scotia.
The NAICS codes for Thinkwell Shift are [541, 5416, 54, 54169].
The SIC codes for Thinkwell Shift are [87, 874].