Buzzmetrics is a proprietary technology that scans through all social networks, forums, blogs, news sites, classifieds and retailers to collect all discussions into a database. From here consumers’ discussions can be extracted and analysed in Category, brand, campaign and product level.
In the old days for a brand to understand about its consumers, a survey has to be conducted in key cities which may take 2-3 months. Now with the revolution of social media, this can be done in real-time at a fraction of the costs.
Buzzmetrics' differentiation lies in the Research capability deep-diving into each industry verticals, to bring quality and actionable Consumer Insight to brands, based on the most up-to-date real-time consumer feedback via social media.
Buzzmetrics is currently used by the most sophisticated Fortune 1000 brands including Mead Johnson, Unilever, Coca-Cola, Samsung... and we are the partner of choice for large multinational agencies such as Ogilvy One, Phibious, Maxus, Mirum/JWT...
Consumer Insights, leader in product testing and classic market research since 1985, expanded its capabilities in the areas of advanced analytics, innovation, and strategic consulting by acquiring SONAR Strategies.
We invite you to visit us at CI-SONAR:
https://www.linkedin.com/company/consumer-insights
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