Fleet Feet started when Sally Edwards and Elizabeth Jansen opened the first store with a simple belief: running has the power to change lives.
Today, we’re a national running retailer with more than 285 locally connected stores across the country, including both company-owned and franchise locations. Together, we combine the reach and resources of a national brand with deep roots in the local communities we serve.
Each store is built to be a local running hub, a place where runners, walkers and anyone looking to move more can find encouragement, expert guidance and the right gear for their goals. We meet people where they are through personalized outfitting, training programs, community events and a customer experience that starts with listening.
It’s all grounded in our belief that Running Changes Everything®. When people feel seen, supported and confident in how they move, they’re ready to take the next step — whatever that looks like for them.
Whether you work in a store, own and operate a local Fleet Feet or support the brand from our Store Support Team in Carrboro, N.C., we share the same purpose: to inspire the runner in everyone.
The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At TAF, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.
We are a heritage brand rooted in American sneaker culture. Our founders, Robert and David Lando, opened the first TAF store in 1971 in Pittsburgh, Penn¬sylvania. The Athlete’s Foot was new and bold: the first athletic specialty store of its kind.
Today, TAF has more than 560 stores in over 30 countries around the globe. We do more than sell athletic gear: we curate apparel that celebrates an active lifestyle. We are community-driven, locally relevant, and globally known. We are The Athlete’s Foot.
We want to create a world where everyone is proud to be themselves, where people wear their identities proudly. On every court and every street. We’re shaking up the world of street style. We are TAF. We dare to play.
At ASICS, we believe that movement makes us happier, healthier and more in-tune with the world around us. Our collective mission is to provide products and services that allow people across the world to better their lives through sport.
The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions such as Runkeeper and ASICS Studio, global e-commerce platforms, and other digital services that inspire people to move, get fit and stay healthy.
HISTORY
Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience.
ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.
ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.