TheOutcomeStore Information

The Outcome Store is a CX, UX and AI advisory partner that helps organisations design customer-first strategies that drive measurable business outcomes. We guide enterprises in transforming how they listen to, act on, and scale customer insight—ensuring every experience is tied to real value. Our approach starts with the customer, not the technology. Whether supporting large-scale CX transformation, AI readiness, or strategic dashboard design, we focus on aligning initiatives with clear business goals across customer, employee, and market experience. Founded by Åsa Andersson, Global CX Leader of the Year 2024, The Outcome Store brings over 25 years of experience from leading CX and design innovation for some of the world’s most recognisable brands—IKEA, Pfizer, Tetra Pak, Pandora, Novartis, and Svenska Spel. We deliver both strategic direction and operational excellence, helping organisations activate AI where it matters most: in the moments that shape customer trust, growth, and loyalty. From advanced Qualtrics programs to enterprise-wide experience strategy, we equip leadership teams with the tools and insight to prioritise the right actions—and scale impact across the business. 📩 Let’s talk: asa@theoutcomestore.com