Thena Information

Apparel brands lose billions every year to size-related returns. The culprit is almost always the same: customers guessing their size against a static chart that was never built for them. Thena is the fit intelligence layer for apparel and footwear brands. We use AI-powered body scanning to generate accurate, brand-specific sizing recommendations based on real body data, not guesswork. We plug into a brand's existing e-commerce stack and do one thing exceptionally well: make sure customers get the right size the first time. The result is fewer returns, lower operational costs, and a better experience for the customer. We're currently working with our first pilot brands and actively looking for forward-thinking apparel and footwear companies ready to make size-related returns a problem of the past. If that's you, reach out.