Thece Information

Thece is the creator of ThecePlay. ThecePlay is the gamification engine for your brand. ThecePlay’s innovative platform allows your brand to create exciting, externally measured video game challenges, engaging audiences and leveraging games they already love. Your Brand Becomes the Main Attraction ThecePlay is a dynamic platform designed to help businesses engage with gaming audiences by crafting brand-specific challenges that leverage popular games, positioning the brand as a hero-maker. By utilizing externally measured challenges, ThecePlay ensures meaningful and trackable interactions between players and brands. This strategy aligns with the natural gaming habits of the audience, enhancing the authenticity and effectiveness of the engagement. ThecePlay transforms brand interactions into community-building and player achievement recognition experiences, seamlessly integrating marketing goals into the gaming world. Each branded challenge includes objectively measured rules, prizes and a live leaderboard. Competitors submit video evidence of their challenge attempts through the branded challenge website. Our proprietary adjudication engine then verifies these submissions with high accuracy, ensuring fair competition. We are deeply embedded in both the brand advertising community and the gaming community which allows us to leverage the ideal assets for any brand wishing to capture the maximum attention from the right gaming audience. Every gamification activation comes with strategy both from a design of the branded challenge and for the correct media mix (prizing, influencers, digital media and events).