The Writing Machine Information

The Writing Machine provides five core services:• Editorial and marketing communications - our writers are professional journalists and copywriters who have worked for the leading publications in technology, media and communications. This experience and deep understanding of these markets forms the foundation for successful marketing and communications campaigns, press strategies and awareness programmes. We typically conduct our own primary research to create:• Marketing collateral• Case studies• Website content• White papers• Newsletters• MagazinesWe pride ourselves on our knowledge, accuracy and timeliness in these projects and in our ability to remain responsive to clients in fluctuating markets. • Consulting - clients gain access to The Writing Machine's unique and proven ability to translate, shape and communicate ideas and strategies for the market through our consultancy services. Working directly with the client's marketing and business developments departments to develop communications strategies and partnership programs based on how their products fit within our analysis of the current market interests and expectations. As working journalists and analysts in the field our knowledge of technologies, business issues and market dynamics delivers an edge to client marketing communications that other consultancies can't match. • Competitive analysis and market research - years of experience has enabled The Writing Machine to develop a contacts network allowing us quick and easy access to respected sources of international research information. We have excellent relationships with analysts, market observers and business executives who can provide third party comment to add insight and context to the work we undertake. This service can assist a product marketing team or sales force pitch their approach in an accurate way, reflecting how external market events and conditions may have influenced the environment. Avoiding market 'tunnel vision' is a significant advantage over the competition. • Regulatory affairs- we can assist clients in making submissions to Ofcom, ICSTIS.