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Managing Director, Graham Mitchell, is the fourth generation in his family to toil in wine. His Great Grandfather, Sir Alfred Bower, established Bower and Company, wine merchants in the City of London back in 1879, so you could say that wine is in his blood. This family business then went on to become known as El Vino Company. He then followed his Great Grandfather’s example and set up his own wine business, The Wine Explorer in 2002. Through Graham’s compelling and infectious passion for wine discovery, The Wine Explorer’s vision has always been to seek out the finest, and often exclusive wines from different producers all around the world. The objective is to provide Wine Explorer customers with a wide range of exquisite, unique and truly exceptional wines at competitive prices. The Wine Explorer also has an Ethical stance on how it trades as a company, choosing to donate 10% of net profit at the end of each year to vineyard workers in some of the poorer regions of the world with whom The Wine Explorer works.

The Wine Explorer Questions

The The Wine Explorer annual revenue was $7 million in 2026.

The Wine Explorer is based in Newbury, England.

The NAICS codes for The Wine Explorer are [42, 424, 4248, 424820, 42482].

The SIC codes for The Wine Explorer are [518, 51].

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