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From the Willow Tree’s humble beginnings in 1992, Kim Kidd (CEO) sought to make a difference in the lives of women by helping them feel confident and appreciated. Due to extraordinary vision and passion, what began as a small ladies’ boutique in Northeast Alabama has now blossomed into multiple store fronts, website & a FREE APP. “Do your personal best, and God will do the rest.” We believe in the Power of One and the importance of doing for others. If one woman can enter our store, visit our website, download the app or get a laugh from a social media video, then share their joy with another, we have served our ultimate purpose.

The Willow Tree Questions

The The Willow Tree annual revenue was $4 million in 2026.

Ashley Christenberry is the COO of The Willow Tree.

9 people are employed at The Willow Tree.

The Willow Tree is based in Rainbow City, Alabama.

The NAICS codes for The Willow Tree are [448, 458, 4481, 45, 44].

The SIC codes for The Willow Tree are [562, 56].

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