The Wanamaker Project Information

John Wanamaker once said half his advertising budget was wasted — he just didn't know which half. Over a century later, most marketers are still living with that problem. The Wanamaker Project (TWP) was founded to end it. TWP is an AI-native performance marketing agency built for B2C and B2B marketers who are done accepting waste as a cost of doing business. We deploy intelligent systems across every channel — paid search, paid social, programmatic, connected TV, and beyond — with a unified layer that makes every dollar visible, measurable, and accountable. Unlike traditional agencies that run weekly optimizations and charge 15–20% management fees, our systems make daily micro-optimizations across campaigns. That efficiency translates directly into lower fees and deeper strategic service for our clients. What we do: → Paid Search & Shopping — AI-restructured campaigns that surface hidden growth → Paid Social — Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit → Programmatic & Display — Real-time bidding intelligence across premium inventory → Connected TV & OTT — Household-level attribution for the living room → Attribution & Analytics — Multi-touch attribution, MMM, and incrementality testing → B2B Demand Generation — ABM at scale, pipeline attribution, CRM-tied outcomes The Wanamaker Problem isn't a riddle anymore. It's solved. hello@withtwp.com | www.withtwp.com