Originally known as Minnetonka, Inc., the Village Company (TVC) has a long and rich heritage in the personal care market. Robert Taylor started Minnetonka in 1964 by making soap in his garage. Minnetonka grew to include brands like Softsoap, Checkup Toothpaste, Vitabath, Village Bath, Claire Burke and Rigaud. Minnetonka's biggest contribution to the fragrance world was in 1980, when Minnetonka paid $1 Million for Calvin Klein Cosmetics. Minnetonka was responsible for the introduction of Obsession and Eternity fragrances. In 1987 Minnetonka's Village Bath and Softsoap brands were acquired by Colgate-Palmolive. In 1989, Unilever acquired the rest of Minnetonka for $367 Million, purely for the Calvin Klein fragrances. Unilever sold the rest of the Minnetonka line to Japanese company, Tsumura. A new company, Minnetonka Brands, was founded in 1993 by former Softsoap execs who re-acquired the rights to the Village Bath and the Sesame Street toiletry brands from Colgate-Palmolive. Minnetonka Brands changed its name to The Village Company in 2005. Today, TVC is a privately held, rapidly growing producer and marketer of some of the country’s most endearing and enduring heritage brands. Brands include Mr. Bubble®, the #1 bubble bath brand in children’s bath; Village Naturals Therapy™ bath & body products; Soft & Dri® deodorant; Dep® hair gel; and HALLU® bath and body products. The Village Company’s brands are widely distributed through leading food, drug and mass retailers as well as online.
View Top Employees from The Village CompanyWebsite | http://thevillagecompany.com/ |
Revenue | $10 million |
Employees | 21 (19 on RocketReach) |
Founded | 1964 |
Address | 10000 Valley View Rd, Eden Prairie, Minnesota 55344, US |
Phone | (952) 466-7400 |
Technologies |
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Industry | Manufacturing, Personal Care Product Manufacturing, Cosmetics, Beauty Supply & Personal Care Products, Consumer Goods, Consumer Product Manufacturing, Personal Health, Consumer Brand Development, Health Care, Personal Care Products |
Web Rank | 15 Million |
Keywords | Village Bath Products, Village Naturals Aromatherapy Solitary Strength, Luxe By Mr Bubble |
Competitors | Avalon Cosmetics Inc, Avlon, DRUIDE, RBC Life, Royal Sanders |
SIC | SIC Code 28 Companies, SIC Code 284 Companies |
NAICS | NAICS Code 32 Companies, NAICS Code 325 Companies, NAICS Code 32562 Companies, NAICS Code 3256 Companies |
Looking for a particular The Village Company employee's phone or email?
The The Village Company annual revenue was $10 million in 2024.
Evelyn Jennings is the Vice President of The Village Company.
19 people are employed at The Village Company.
The Village Company is based in Eden Prairie, Minnesota.
The NAICS codes for The Village Company are [32, 325, 32562, 3256].
The SIC codes for The Village Company are [28, 284].