The Verticale Technology Stack

Amazon CloudFront is a content delivery web service.

Bugsnag is command center for software stability - empowering software teams to make data-driven decisions on when to focus on building new features, or when to fix bugs.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

Typeform is the versatile data collection tool that makes asking easy and answering fun, whether it's forms, quizzes, surveys, or something completely new.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

Attentive is a personalized text messaging platform for innovative brands & organizations.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

SendGrid cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable email delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Microsoft Azure is the Windows Azure Platform enables businesses to run critical applications with a higher performance price ratio by running them on the services platforms data centers on a pay as clients go basis.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Typekit is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Klaviyo creates email marketing easy and hassle free for E commerce stores.

Shopify is a commerce platform to help you build a secure and customizable ecommerce website for your brand.

Shopify Pay is a frictionless payment method to purchase goods online.

Venmo is an online service owned by PayPal that allows you to quickly pay and request money from your friends.

Yotpo is a Real feedback and photos from past buyers build a community around their brand and continuously boost shopper trust to help you sell more.