The Variable is an independent, integrated agency built to help underdog brands unlock the variables that fuel growth. Headquartered in Winston-Salem, North Carolina, we have proven that creativity and independent-minded thinking outside of the expected advertising hubs can compete at the highest level -- having been recognized by Ad Age Small Agency (6x) and Fast Company (3x). For more information, visit thevariable.com and on Instagram:@wearethevariable.
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The Variable Questions
The The Variable annual revenue was $24.1 million in 2026.
Courtney Lewis is the Chief Executive Officer and Partner of The Variable.
57 people are employed at The Variable.
The Variable is based in Winston Salem, North Carolina.
The NAICS codes for The Variable are [5418, 541, 54181, 541810, 54].
The SIC codes for The Variable are [731, 73].
Top The Variable Employees
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Courtney Lewis
Chief Executive Officer and Partner at The Variable
North Carolina, United States25 -
Matt Cook
Chief Creative Officer and Partner at The Variable
Winston-Salem, NC, US12 -
Jennifer Ganshirt
VP, Brand Strategy at The Variable
Winston-Salem, NC, US14 -
Mudi Diejomaoh
VP, Brand Strategy at The Variable
Winston-Salem, NC, US25+ -
Brooke Smith
Senior Vice President, Strategy and Growth at The Variable
Winston-Salem, NC, US15+ -
Michael Neve
VP of Finance at The Variable
Winston-Salem, NC, US33 -
Megan Streba
VP, People Experience at The Variable
North Carolina, United States24 -
Ben Newton
Chief Executive Officer and Founder at The Variable
Sydney, NSW, AU -
Jessy Magor
Senior Director of Marketing and Growth at The Variable
Winston-Salem, NC, US21 -
N. Wilson
Group Media Director at The Variable
Winston-Salem, NC, US11
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