The Trickery was one of the first magic shops on the Internet. We've been doing business on-line for 18 years. We started doing flea markets in the summer of ’94 with just 35 products. The items were mostly the things most magicians start out doing â€" Nickels to Dimes, Professor’s Nightmare, Thumb Tips, Svengali Decks and the like. We printed up a mini catalog that was originally done on a typewriter. We decided it was time to enter the world of desktop publishing. We bought a computer. I should really say I bought the computer while my wife was out of town on business. That was the only way to do it! After many trying nights, accidental deletion of files, trial and more notably error, our first real mini catalog was complete. The next step was simple, open a web site and go on-line. The problem was that I didn’t know how to go about that. None of my friends knew anything about creating pages. I bought a program and book and taught myself HTML. This was a long and invaluable learning experience. After many months, The Trickery was born. Things back then weren’t as graphic as today. I think Netscape Version 2.0 had just come onto the market. There also was not the vast array of virtual magic shops that you can find today.
| Website | http://www.thetrickery.com |
| Revenue | $7 million |
| Employees | View employees |
| Address | 9 Raven Ct, West Milford, New Jersey 07480, US |
| Phone | +1 973-657-0446 |
| Industry | Retail, Photography Studio, Consumer Services |
| Competitors | Ellusionist.com Magic Beyond Belief, Penguin Magic, Magic Makers Inc, Murphy's Magic Supplies, Vanishing Inc., Hocus Pocus Magic, Grand Illusions, Magic Makers Costumes Inc, Magic Stuff, Tricky Business Ltd +4 more (view full list) |
| SIC | SIC Code 722 Companies, SIC Code 72 Companies |
| NAICS | NAICS Code 541 Companies, NAICS Code 541921 Companies, NAICS Code 54 Companies, NAICS Code 5419 Companies, NAICS Code 54192 Companies |
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The The Trickery annual revenue was $7 million in 2026.
The Trickery is based in West Milford, New Jersey.
The NAICS codes for The Trickery are [541, 541921, 54, 5419, 54192].
The SIC codes for The Trickery are [722, 72].