The Sun Media Group Information

The Sun Media Group is one of China’s leading private media groups. It was founded in 1999 by Dr. Bruno Wu and Ms. Yang Lan. The Sun Media Group is well known for creating high-quality original content. Its own television programming includes signature shows like “Yang Lan One On One”, “Her Village”, and “Green Power”. It also produces a variety of exciting print and online publications. The Sun Media Group has been deeply involved in many of China’s world-class and state-level cultural events, including the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo. Along the way, it has established key partnerships with the All-China Women’s Federation, the Ministry of Science, and the National Tourism Administration. Through these partnerships, it has produced events and opening ceremonies. Its business spans across Mainland China, Hong Kong and the United States, with content accessible to an audience in the hundreds of millions. The Sun Media Group was nominated by Forbes as one of the world’s best small business companies. It is committed to the continuing growth of Chinese culture and to creating an international platform for cultural exchanges. For example, it organized with the "Paley’s Center for Media," the World Media Summit in Beijing. The Sun Media Group has also produced hundreds of hours of documentary, including "Zheng He", one of the first Chinese documentaries to purchase by a primetime Western network.