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The Strong is a highly interactive, collections-based educational institution devoted to the study and exploration of play. The Strong is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play. Independent and not-for-profit, The Strong is situated in Rochester, New York, where it houses the world’s most comprehensive collection of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.

The Strong Questions

The The Strong annual revenue was $19.7 million in 2026.

Steve Dubnik is the President and CEO of The Strong.

64 people are employed at The Strong.

The Strong is based in Rochester, New York.

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