The Social Media business Club Information

This is a club that will be held on the third Wednesday of every month. The events will be a mix of business networking and practical 'case study' / 'how to' social media business presentations followed by fun relationship building activities. There is an impressive line up of speakers across all aspects of social media business and the enabling technologies which makes this club ideal for c - suite managers and suppliers in the social technology space. C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk. Social media is best known for its use as part of a marketing communications mix or marketing campaign. Social media is also starting to be used as part of a social, local mobile strategy. It should be recognised that applications for social media go across the business and these go far beyond just marketing. Leaders need to consider this carefully. In today’s markets that are being driven by acquisition and merger and collaborative working, the benefits of a robust social media strategy may have a profound effect on the competitive advantage that an organisation can gain. Leaders should consider a layered view or more holistic application of social media and what the benefits may be. Benefits such as better stakeholder risk management, transformational change management, image, reputation, innovation, cultural integration and learning as well as marketing matrices and hard ROI are there to be reaped. Specialties Social Media Marketing, Social Media Strategy, Social Media Business, Social Media Governance and Risk, Internal Social Media, Social Media Customer Service, Social Media Sales, Social Media HR, Social Media Recruitment, Troll Hunting and Investigations