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The Project Lab is an events and experiential brand agency based in Johannesburg, South Africa. Our company was founded in 2012 as Greenstar Productions, an events agency with the vision and passion of developing the hip-hop event space. From our inception as a purely events based company, the business has grown in strength and size, in skill set and experience. Today we are a full service event and experiential brand agency specialising in innovative lifestyle concepts, connecting brands with consumers, live event production, brand activation and event logistics. We offer end to end services catering for individual client needs. Our team of event professionals are dedicated to great service and results. The Project Lab will endeavour to service any and all client projects ranging form large scale campaigns to smaller more bespoke activities.

The Project Lab Questions

The The Project Lab annual revenue was $5 million in 2026.

The Project Lab is based in Johannesburg, Gauteng.

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