The Pretty Bee Competitors

We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S. Founded over 25 years ago by Maureen Kelly, tarte started with a bold belief: beauty should be cruelty-free, easy to use, packed with good-for-you ingredients, & actually work. No compromises. Ever. Today, tarte is loved by a global community of tartelettes – from pros to everyday beauty lovers, including makeup artists, creators, celebrities, teachers, nurses, moms, students, & everyone in between. Every product is made without the icky stuff (like parabens, mineral oil, & phthalates) & powered by the best naturally derived ingredients Mother Nature has to offer. We’re proudly the #1 concealer & mascara brand in the U.S. You’ll find us in over 20 countries in store & online at tarte.com, shipping to more than 50 countries worldwide. Our people come first — always. We’re a friendly, fun, fast-paced, & highly collaborative team where creativity thrives, individuality is celebrated, & big ideas are encouraged. We offer people-first benefits for full-time employees, including: Generous PTO & a robust holiday calendar kicking off 12/24 & returning in the New Year Paid vacation, holidays, summer Fridays, birthdays off, & volunteer time Medical, dental, & vision coverage, plus a 401(k) plan Access to health & wellness programs Makeup gratis (yes, really) & employee discounts on tarte.com Team give-back initiatives & meaningful ways to connect beyond the day-to-day Doing good is part of who we are. In 2017, we launched heart to tarte, our 501(c)(3) nonprofit supporting causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief, & women’s & children’s health initiatives. We’re also deeply committed to responsible sourcing — including helping fund an all-female maracuja cooperative in the Rainforest. At tarte, we’re not just building a beauty brand — we’re building a community fueled by purpose, passion, & positivity.

Purity Cosmetics is a fast growing prestige cosmetic company managing and launching brands including our flagship brand, 100% Pure. Inspired by her garden, product developer Susie Wang created 100% Pure Cosmetics to complement her healthy lifestyle. Made with pigments from fruits and vegetables along with nature's best resources, 100% Pure marries all-natural ingredients with high-end cosmetic formulas to create beauty in a class of its own. We sell through multiple channels of distribution including specialty beauty retailers, spas and salons, our company owned boutiques and online shopping. We are a small company that is growing very rapidly. Every year we launch 30-50 new products across our brands in color cosmetics, hair care, skin care, and bath & body. Our company is founded by innovators and formulators that allow us to create the absolute best cosmetic products in the world!

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