The Power of Trading (Pty) Ltd Information

Surtee Group, The Power of Trading (Pty) Ltd, is a company incorporated in South Africa and has grown over the last 15 years to be one of the largest and most highly recognised high-end fashion retailers in the country. The company is owned and managed directly by Fazel Surtees and his family. The company currently has a staff roll of 222 employees as of April 2015. The company's headquarters is located in Sandton City Office Towers, Johannesburg. All operations are funded by the owner with no utilisation of external funding. Surtee Group's core business is focused on luxury fashion retail and has built strong and lasting relationships with a number of respected European fashion houses such as Burberry, Emporio Armani, Versace Collection, Paul Smith, HUGO, BOSS Womenswear, Lacoste, Paul & Shark, Armani Jeans and Levisons. Surtee Group's understanding of the high-end fashion market in South Africa, as well as its commitment to innovation and a deep-seated respect for each brand’s identity and heritage has created a valuable proposition for the overseas partner. Surtee Group currently has 42 boutiques, comprising the multi-brand store Levisons and the mono-brand boutiques Burberry, Emporio Armani, Versace Collection, Paul Smith HUGO, BOSS Womenswear, Lacoste, Paul & Shark, Armani Jeans, are located in the country’s premier shopping malls such as Sandton City, V&A Waterfront, OR Tambo International Airport Duty Free etc, which attract not only high-income South African consumers but also ever-increasing numbers of tourists. Indeed, the company's track record has given it a unique stature within the luxury retail sector and is highly sought-after as tenants by the large property companies. Surtee Group has also developed long standing relationships with these property companies. Our Mission Surtee Group's mission includes delivering world-class products and developing not only brands in South Africa, but a lifestyle for the affluent and aspirational.