The POP Agency Information

The POP Agency merged with Haystac on 1 February 2016. WE MAKE IDEAS, BRANDS AND PEOPLE POPULAR. We are POP. We’re a popular and passionate group of infectious storytellers who get ideas talking. As part of the BWM Denstu group, our creative and multifunctional teams develop and execute infectious ideas that ignite media attention, integrate seamlessly with the overall marketing strategy, and deliver against defined business objectives with a single focus: TO MAKE BRANDS, PEOPLE AND IDEAS POPULAR! WE BELIEVE YOU HAVE TO PLAN TO BECOME POPULAR. Leveraging our expertise in FMCG, consumer electronics, food and beverage, music, fashion, sport and financial service communications, we begin the planning process with in-depth online research; social listening, analysis of client data, focus groups, and psychographic and demographic profiling to better understand our audiences. WE GET IDEAS TALKING. Every great brand begins with a story that speaks to the audience in a way that inspires them to love and share the brand. We create great brand narratives based on POPULARITY, and populate real time and digital conversations via earned and owned media channels. THAT’S HOW WE MAKE BRANDS, PEOPLE AND IDEAS POPULAR!