The One Thing Technology Stack

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

The Apache HTTP Server is a powerful and flexible HTTP/1.1 compliant web server.

AMP is a way to build web pages for static content that render fast.

The Apache Project is an effort to develop and maintain an open-source HTTP server for modern operating systems including UNIX and Windows. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services in sync with the current HTTP standards.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Font Awesome makes it easy to add vector icons and social logos to their website.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

Mimecast Gateway is a SaaS-based email security solution that uses sophisticated, multi-layered detection engines and intelligence to protect email data and employees from malware, spam, advanced threats and zero-day attacks.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GNU Make is a tool which controls the generation of executables and other non-source files of a program from the program's source files. Make gets its knowledge of how to build program from a file called the makefile, which lists each of the non-source files and how to compute it from other files.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

Libsyn is an online podcast hosting platform that enables its users to share podcasts.

MonsterInsights is a Wordpress plugin for Google Analytics.

Wistia is an online video hosting platform built specifically for businesses. This professional video hosting service is easy to use and facilitates successful video marketing through a host of great tools and features. Covert viewers to leads with features such as the Turnstile email collector and clickable calls-to-action.

WPForms is the WordPress forms plugin with drag & drop online form builder that allows users to create powerful WordPress forms.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

Crazy Egg analyzes web visitor behavior using heat mapping technology to discover where people scroll and click on their website.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Mixpanel is a website & mobile analytics tool which aims to help businesses understand visitor behavior by tracking application engagement & interaction in real-time.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

Mandrill is a scalable and affordable email infrastructure service, with all the marketing friendly analytics tools they come to expect from MailChimp.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere.

Sumo is easy to install on any website or CMS, Sumo is a suite of free app-like tools for growing website traffic, email subscriber lists and monitoring engagement.

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

ZoomInfo is a B2B database providing detailed business information on people and companies.

Stripe is an online payment processing tool for internet businesses. Stripe handles everything, including storing cards, subscriptions, and direct payouts to their bank account. Meticulously designed APIs and functionality help users create the best possible product for their users.

Stripe Connect provides a powerful API and other tools needed to accept payments, as well as onboard, verify, and pay sellers and service providers. Users can tailor integration in various ways.

WooCommerce is an eCommerce plugin for Wordpress