The Nidar company Information

Nidar produces all types of sweets - chocolates, jellied sweets, caramels, liquorice products, boxed chocolates, marzipan and pastilles. Among the best known brands are Stratos, Laban, Smash!, Troika, Crispo, IFA, Doc' Halslinser, New Energy, Bocca, Bamsemums, Smørbukk and Extra. Nidar was established in 1912. Through acquisitions and mergers carried out in the 1970s, products and traditions of three other Norwegian sweets producers, all established near the beginning of the 20th century, were brought the into Nidar's product range. Today Nidar is a wholly owned subsidiary of Orkla, and today a part of Orkla Confectionery & Snacks Norge. Nidar's strategy is to develop sweets for the Norwegian palate. We achieve this through analysis of Norwegian taste preferences, by developing Nidar's many well established brands and by continuous development of new chocolates and other sweets. Some of Nidar's new products in recent years are: Yade (2007), Smørbukk Karamellblanding (2007), Snøstenger (2007), Laban Sure Skrikerunger (2007), Smash! Bar (2006) and three new flavors of sugarfree IFA liquorice pastilles. Nidar's factory is situated in Trondheim. All Nidar products are produced and developed in the 39,000 m2 production plant/office area with 15,000 m2 of warehousing. The factory has eight production lines and can produce a wide range of sweets. Substantial investments over many years have resulted in more efficient production. Continuous emphasis on improving routines and efficiency, strict quality control, development of competence and a strong focus on corporate culture, health, environment and safety, have all been implemented with the idea of securing long term competitive production. Nidar has, in addition, responsibility for the sale of Wrigley chewing gum products on the Norwegian market. The market for chocolates, pastilles, candy and chewing gum in Norway is estimated to be around NOK 6,700 million measured in retail sales value, of which 78 % comes from confectionary 12 % from lozenges and around 8 % from chewing gum.