The Net Negative Information

The Net Negative provides forensic NRR architecture for B2B SaaS and Private Equity. Most organizations rely on human heroics and reactive sentiment to defend their valuation. We replace these fragile systems with an algorithmic revenue architecture that ensures enterprise value is defended by design. Our methodology is rooted in The 120% Rule, a framework designed to achieve Net Negative Churn by engineering involuntary utility anchoring and expansion loops into the product core. Led by an executive with 20+ years of experience across the SaaS sector, we provide the technical and strategic blueprints required to move beyond basic retention and into sustainable, compounding growth. Core Focus Areas: Net Negative Churn Architecture: Engineering structural revenue expansion. Forensic NRR Audits: Independent due diligence for Private Equity and Boards. The 120% Rule: Implementing the framework from the upcoming book "Designing for Net Negative Churn from Day One". Valuation Defence: Protecting enterprise multiples through data-backed revenue integrity.