The Name of the Game Information

At The Name of the Game, we are outcome driven consultants in strategy, innovation and operations. We act as a neutral incubator, facilitator and catalyst for your transformation projects, operating within your organisation and across departments and geographical borders. We amplify your business results by optimising your marketing operations and processes. WE DELIVER MARKETING TRANSFORMATION SERVICES: DIAGNOSE Get insights into your organisation’s operations, strengths and weaknesses. (market positioning, marketing strategy, team and organisation, agencies and suppliers, marketing budget, business KPI’s) ACCELARATE Shape business opportunities and make them real and actionable. (customised workshops, operational processes, change management, sharpen marketing tactics, disrupt the status quo) INNOVATE Generate ideas and turn them into new business opportunities for growth. (marketing operations, marketing performance, lead-to-sales, customer experience, new business models) MARKETING TRANSFORMATION MODEL (MTM™) Our unique methodology helps you to optimise your marketing operations and processes. The Marketing Transformation Model is scalable to your specific needs and integrates our sets of services, by guiding you in the establishment, execution and evaluation of your plan.