THE MOST Competitors

Bumble and bumble is a fast-growing, luxury hair care brand located in NYC. It started as an NYC salon in 1977 and evolved into a multi-million dollar brand comprised of 2 salons, a product company that houses a strong in-house creative agency, a direct sales force, and a university for hairdressers and salon owners. To this day we are committed to cultivating creativity while remaining deeply and passionately dedicated to the craft, culture and commerce of hairdressing. As of 06/2000, Bumble and Bumble, LLC operates as a subsidiary of The Estee Lauder Companies, Inc.

SheaMoisture: Black founded & Black Led Certified B Corp Hair & skin care made with fair trade ingredients and love SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu. Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions. Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.

Curlsmith is an award winning Vegan haircare line specifically developed for curly, wavy and dry hair. We now retail in over 1,200 Ulta Beauty stores in the USA and are Ulta's leading curly haircare brand. Curlsmith has featured in Vogue, Glamour, Marie Claire, Shortlist and more. We have won Marie Claire, Pure Beauty and Cosmetics Design awards to name but a few. Our Vegan, Cruelty and chemical-free hair care products consistently achieve 5 Star reviews on Ulta.com and trusted retail sites. Our community are the faces of our brand. Curlsmith was co-created with curly girls, influencers and hair experts around the world. Still today, every formula is subjected to rigorous panel testing before launch, and our marketing content features real customers and real results using our products.