The Minimalists Competitors

KonMari is a lifestyle brand founded by Marie Kondo. Marie introduced the KonMari Method™ in her best-selling book, "The Life-Changing Magic of Tidying Up." Her approach to tidying is rooted in a single question: Does this item spark joy? Identifying what sparks joy leads to a home filled only with items you cherish. It’s also a path to self-discovery, mindful living and fulfillment. Our goal is to help more people choose joy and complete their tidying adventures, and we are committed to developing the simplest and most effective tools to help you get there.

The Good Trade is a Los Angeles-based lifestyle media brand founded in Los Angeles in 2014. Our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life. We provide over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. Our website and award-winning daily newsletter of over 350,000 subscribers have been featured in Forbes, Fast Company, TechRadar, New York Magazine, and more as a beloved women’s media brand.

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