The Measurement Practice Information

The Measurement Practice (www.measurementpractice.com) is a virtual consulting service helping clients maximnise the insight and business value of their measurement and research data. We also provide practicaly support to clients seeking a new, or refreshed research programme. Our team melds 25+ years experience and thought leadership in: media analaysis, market research, communications strategy, reputation management and technology. Consutling services focus on the following areas: - Auditing existing research programmes to ensure they are fit for purpose - Aligning existing research programmes to deliver greater value - tactically and strategically - Integrating communications research data with other pre-existing data - surfacing insight - Supplier identification and due diligence - Scoping stakeholder requirements for new research programmes - Scoring tender/RfP responses - Implementing insights to drive business value - Workshops & Training for internal stakeholders We are entirely independent of any research provider, so our advice and recommendations are totally objective. Mike Daniels, Principal of The Measurement Practice is a 25 year verteran in media analysis, and a Past Chair of AMEC when the Barcelona Principles were being created, as well as a founding Lifetime Fellow of AMEC. Mike is also a long-time member of the IPR Commission on Measurement.