The Marketing Grid Information

The Marketing Grid was founded in 2008 by Marty Agius, a veteran of 25 years in the marketing communications industry. Having spent the majority of this time working for clients on direct marketing projects, we understand that for every action we would like to see a reaction. In our case, for every dollar our clients spend, we strive to earn them an outstanding return on investment of their marketing dollars. We do this through a very strategic and analytical process to first identify the target audience through sophisticated profiles. We examine as many as 700 data elements in the customer household. We then identify those prospects most likely to respond to your product or service offerings. Results? Clients working with our approach have realized increases ranging from 15 all the way to 100% increase in response rates. We have taken this technology to the web and applied traditional prospect segmentation across all channels. Give us a call to learn more.