The Lullaby House Competitors

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Happiest Baby is a mission-driven company helping parents raise healthy, happy children, and saving lives. We make SNOO, the world’s first smart sleeper and the safest baby bed ever made—proven to add 1-2 hours of sleep per night—and develop landmark products, content, and services. Our European development center is located in Belgrade, Serbia represented by our daughter company HBI-EU Technologies d.o.o

Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. Balancing product and purpose, we design clothes that spark joy and inspire togetherness. Made from proprietary Lunaluxe® and Soluxe® bamboo fabrics, our cloud-soft sleepwear and daywear are designed to laugh, play and snuggle in. With our headquarters in LA, we strive to bring joy and comfort to families around the world. Inclusivity, community and transparency are integral to who we are, and giving back remains one of our core values since our founding in 2018. We’re proud to donate a portion of all proceeds to Alex’s Lemonade Stand Foundation, a leader in pediatric cancer research.