At The Link Group, we make complexity feel simple. With 30+ years guiding Fortune 500 leaders, we bring clarity, energy, and passion to every partnership. As a U.S. Top 25 Insights & Analytics firm, our impact spans a variety of industries; healthcare, food and grocery, beauty, technology, retail, and finance. We use a custom blend of qualitative, quantitative, and ethnographic research to reveal the human stories behind each decision, so you get insights that are practical, honest, and actionable. We’re employee-owned, so every project gets our full commitment. Our difference is real: insights that spark action, genuine understanding, and a process that feels easy from start to finish. Above all, we value authenticity, empathy, and making collaboration seamless. What we offer: Qualitative & Quantitative Research Ethnographic Research Emotion Measurement Strategic Insights & Consulting Global Research Capabilities
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The The Link Group annual revenue was $13.4 million in 2026.
Raja Gupta is the Managing Partner of The Link Group.
113 people are employed at The Link Group.
The Link Group is based in Durham, North Carolina.
The NAICS codes for The Link Group are [5418, 54, 541].
The SIC codes for The Link Group are [731, 73].