The Lifecycle Lab Information

The Lifecycle Lab helps retail, DTC, and ecommerce brands build the retention and CRM infrastructure that turns one-time buyers into loyal, high-LTV customers — without the overhead of a full-time hire. I partner with founders and marketing teams who know they're leaving revenue on the table but don't have the strategy or systems to fix it. Whether you're starting from scratch or optimizing what you already have, I bring enterprise-level lifecycle expertise — shaped by years at Meta, TikTok, and Amazon — to brands ready to grow smarter. What I offer: Email & SMS Strategy — Full-funnel campaign strategy and execution, from welcome series to win-back flows, built around your customer journey and business goals. Klaviyo Architecture & Optimization — Flow builds, segmentation strategy, deliverability audits, and A/B testing frameworks designed to maximize revenue per recipient. Customer Journey Mapping — Deep-dive analysis of how your customers move through your funnel, where they drop off, and what it takes to keep them engaged longer. Lifecycle Program Buildouts — End-to-end retention program design, including channel strategy, cadence planning, personalization frameworks, and KPI dashboards. CRM Audits & Growth Sprints — Focused engagements for brands that need fast wins. I come in, assess what's working, and deliver a prioritized roadmap with immediate action items. Who I work with: Retail and DTC brands at the growth stage — typically doing $1M–$50M in revenue — who are ready to invest in retention as a growth lever, not an afterthought. I have a particular passion for working with women and minority-owned businesses building toward generational wealth through smart, sustainable marketing. Ready to turn your customer base into your biggest growth channel? Let's talk.