The Lanes Strategic Communications, Inc. Information

The Lanes is a boutique public relations firm comprised solely of seasoned, experienced and effective communicators. Come to The Lanes when you need reliable communications support, grounded in clear, strategic thinking. The Lanes is the place to go when you need strong communications support – when you need someone to tell your story the way it deserves to be told. To do that effectively requires a good understanding of your company, your competitors, and the industry you work in. It requires a good understanding of your business model – how people learn about your company, what they need to know or do before they will consider doing business with your company, and what will convince them to buy in. It requires establishing a good working relationship with your team – based on a mutual respect for what each member brings to the table. And it requires strong communications skills – and the experience to apply those skills most effectively. The Lanes speaks your language. We're used to dealing with business leaders and we know what's important to you. We don't believe in communications for communications' sake – any more than you do. We believe in communications with a purpose – communications tied to the bottom line, however you define it. In the end, our success depends on solving the problem that brought you to us in the first place. The Lanes is the place to go when you need solutions. *** Through The Lanes Network, get on-the-ground support in the world's major financial capitals -- New York, London and Hong Kong -- plus Mexico City and Austin, TX.