The Lane Competitors

WeddingWire is the largest and most trusted global marketplace connecting engaged couples with local wedding professionals. Wedding planning starts here. Millions of couples around the world are able to search, compare and book from a directory of over 400,000 vendors. WeddingWire is where wedding businesses grow. Founded in 2007, WeddingWire's portfolio of sites, including WeddingWire.in, Bodas.net and more, help couples and businesses in over 15 countries across North America, Latin America, Asia and Europe.

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Founded by Wayne and Lesley Webster alongside her mother, Dorothy Steiner, the brand bears the namesake of Lesley’s cherished great-grandmother, Margaret “Maggie” Sottero. Leading the charge into the future is Lesley’s daughter, Kelly Midgley, who now serves as CEO and Creative Director. In this remarkable family legacy, moms and daughters run the show, which makes Maggie especially keen on designing for the diversity of brides searching for their perfect wedding gown. Maggie Sottero believes every bride deserves to feel exceptional on their big day, whatever their style, identification, budget, size, timeline, and wedding vision. Millions of brides have found “the one” across our three labels: Maggie Sottero, Sottero and Midgley, and Rebecca Ingram. At Maggie Sottero Designs, our mission is to turn bridal dreams into reality. With each new season, we're not just inspired – we're driven to reimagine our approach, innovate our techniques, and set a bold, contemporary tone across designs. We see wedding gowns as more than just dresses – they're tangible expressions of love stories, personal style, and individuality. That's why every Maggie Sottero creation is crafted with premium materials, impeccable attention to detail, and a fit that's second to none, all reflecting our deep-rooted commitment to celebrating love in all its forms. Born from the love of our founder's own bridal shop, we're all about that classic brick-and-mortar boutique experience. That's why we've teamed up with local bridal salons all across the globe. Together, we're dedicated to giving brides-to be a truly beautiful and personalized journey, surrounded by their nearest and dearest, every step of the way.