The Insight Cooperative Information

WHO WE ARE: The INSIGHT Cooperative is an international network of researchers and industry professionals that helps clients focus their outreach messages, build stronger relationships and develop programs that better define the way they reach the people who matter to them. Specifically focusing on innovative research techniques, the Co-Op primarily works in the fields of health, education, safety, economic development/entrepreneurship, environmental sustainability and human behavior change. WHY WE EXIST: The INSIGHT Cooperative was created to fill a specific need in the social marketing, advertising, consulting, and public relations fields. Too many times, agencies conduct research with no one on staff qualified to do so. Or, worse yet, someone on staff “thinks” they know how to conduct solid research and comes to false conclusions or indefensible results. The Co-Op partners with agencies as their research and strategy arm. We provide insights on their issues and help to develop creative solutions to their marketing, advertising and communication campaigns.