The Initiative | Design Marketing Communications Information

Born in 2010, we are a design, marketing and communications initiative. We love language, are passionate about design and slightly obsessed with the digital space and the endless opportunities within it. Today’s world is different. We understand the economic landscape, know how to articulate value, define differentiation and leave the competition cold. Our ethos is to combine creativity and intuition, with research and insight. This is how we develop strong, engaging and meaningful experiences. We take a holistic approach to brand strategy, which in turn enables us to create a clear roadmap and deliver authentic consumer touch points. When 90% of what most people see is lost by the time it hits their brain, different is where the 10% make their mark.