The Ingenio Marketing LLC Information

The Ingenio translated: Wit, Ingenuity, Creativity, Cleverness, and Innovation The Ingenio defined: The ability to imagine or create things intelligently by combining knowledge, skill, and all available resources The Ingenio's origins: Ingenio, in one capacity, refers to the kind of factory where sugar cane –Cuba's top export and most popular product – was produced. After the emancipation of slavery between 1880 and 1886, the planters class in Cuba underwent a massive transformation. Accordingly, successful mill owners modernized their facilities, increased their cane-processing capabilities, and became planter-industrialists, creating “ingenios” all over Cuba. The Ingenio's mission: In today's world, the only constant is change. From technology trends to changing business models and evolving consumer behaviors, there is much to consider in order for today’s marketers to have a handle on what’s important for tomorrow's consumers. The world is more connected because of technology these days, but marketing is becoming more regionalized, more localized, and even more individualized as consumers resist homogenization. At “The Ingenio”, our mission is to increase our capabilities everyday in accordance with the consumers we are marketing to. We align creativity with the latest trends and technologies to offer our clients a result-oriented and cost-effective product.