The Impact Zone Information

The Impact Zone helps automotive advertising agencies build data-driven campaigns that generate measurable opportunities for their dealership clients. Since 2012, agencies have relied on us for the data, direct mail execution, response technology and campaign intelligence needed to improve targeting, accelerate lead follow-up and increase campaign performance. Unlike a traditional list provider, we support the complete campaign lifecycle: • Precision audience data, including Pre-Screen credit, auto-owner, recall, bankruptcy, demographic, email and phone data • Turnkey direct mail, from audience selection and creative guidance through printing and mailing • Multichannel response options, including voice, SMS, QR codes, PURLs and personalized PINs • White-label tracking technology and CRM integration • Campaign analysis and process improvement based on response and sales outcomes Our experience spans more than 120 agency relationships, 300 dealerships and millions of automotive and consumer records. That experience gives us a perspective most traditional data providers do not have: we see how audience selection, creative, response handling and dealership follow-up work together to influence results. We are an agency-first partner. Our solutions can be white-labeled, and we help agencies strengthen their dealer relationships without competing for the account. Want to improve the performance of an upcoming automotive campaign? Message us with the word “IMPACT” to request a campaign review.