The Good CFO Information

The Good CFO is a full-stack finance and HR firm built exclusively for marketing and advertising agencies, media brands, and entertainment companies. Founded by Matthew Everitt, a CFO with 20+ years leading finance in media, advertising, and entertainment, and co-founder Vince Nguyen, we bring senior, agency-native expertise without the cost of a full-time hire. Our team of media, entertainment, and agency veterans (fractional CFOs, controllers, FP&A analysts, HR consultants, and systems specialists) gives creative firms a full finance and operations department in one place. Agency finance works differently, and we've lived it from the inside. We know how utilization, WIP, and project-level profitability really drive the business, why retainer and project revenue behave nothing alike, and how pass-through costs and slow-paying clients can quietly distort the picture. Because we've run finance at firms like yours, we understand your model from day one and spend our time improving it, not learning it. What we do: • Fractional CFO leadership and FP&A • Controllers, bookkeeping, and monthly close • HR services and recruiting • AI, automation, and systems that talk to each other Based in Lake Forest, CA and serving clients across Orange County, Los Angeles, San Diego, and nationwide. Do good things with good people.