The General Store specialise in retail strategy & innovation. Services provided include Brand Strategy, Retail Marketing Mix Strategies (product, pricing, distribution, presentation, promotion, people and process planning), consumer insights, workshop facilitation and creative innovation work (store design, advertising, digital, ecommerce, loyalty programs). Clients include Baby Bunting, Barbeques Galore, BCF, Chupa Chups, Coles, Dusk, Hamilton Island, Michael Hill, rebel Australia, Briscoes New Zealand, Salvos Stores, Supercheap Auto SuperSports Thailand, Telstra & more.
| Website | http://www.thegstore.com.au |
| Revenue | $6 million |
| Employees | 372 (115 on RocketReach) |
| Founded | 2012 |
| Address | 483 Riley St, Level 1, Surry Hills, New South Wales 2010, AU |
| Phone | +61 2 9281 4599 |
| Technologies |
HTML
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Google Analytics
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reCAPTCHA
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| Industry | Advertising Services, Advertising & Marketing, Business Services |
| Web Rank | 25 Million |
| Keywords | Retail Strategy, Retail Marketing, Brand Strategy, Retail Innovation, Retail Consulting, Marketing Mix, Brand Development, Consumer Insights, Business Strategy, Retail Planning, Product Strategy, Pricing Strategy, Promotion Strategy, Market Research, Consumer Behavior, Market Analysis, Sales Strategy, Distribution Strategy, Presentation Strategy, Process Planning |
| Competitors | TradingPost Group, The Urban Pantry (view competitors) |
| SIC | SIC Code 873 Companies, SIC Code 87 Companies |
| NAICS | NAICS Code 54191 Companies, NAICS Code 54 Companies, NAICS Code 5419 Companies, NAICS Code 541 Companies, NAICS Code 541910 Companies |
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The General Store Questions
The The General Store annual revenue was $6 million in 2026.
Sophie Lander is the Managing Director of The General Store.
115 people are employed at The General Store.
The General Store is based in Surry Hills, New South Wales.
The NAICS codes for The General Store are [54191, 54, 5419, 541, 541910].
The SIC codes for The General Store are [873, 87].
Top The General Store Employees
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Sophie Lander
Managing Director at The General Store
Sydney, NSW, AU22 -
Reid Nakou
Chief Experience Officer at The General Store
Sydney, NSW, AU33 -
Matt Newell
Partner and CEO at The General Store
Sydney, NSW, AU32 -
25+
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Andrew Chung
Associate Director at The General Store
Pyrmont, NSW, AU42 -
Flavio Fonseca
Creative Director at The General Store
Sydney, NSW, AU1 -
22
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Sascha Jacobs
Account Director at The General Store
Sydney, NSW, AU2 -
Kurt Ridgway
Design Director at The General Store
Sydney, NSW, AU35
