The Fragrance Foundation Arabia Information

The Fragrance Foundation Arabia was founded on the 27th of October 2008 by signing the licence agreement with The Fragrance Foundation US in Dubai.The Middle East chapter is the second one outside of Europe, following the foundation of partner organisations in Australia, UK, Italy, France and Germany. The Fragrance Foundation headquarter in NYC was established in 1949 by six industry leaders affiliated with the legendary fragrance houses Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Perfumes Weil. Currently, the Foundation's international members include manufacturers, suppliers, media, advertising and public relations agencies as well as designers, packagers and retailers. Every year the respective Fragrance Foundations around the globe organize the prestigious FiFi Awards. The Middle East chapter is the second one outside of Europe, following the foundation of partner organisations in Australia, UK, Italy, France and Germany. The Arabian Gulf is the world's largest consumer per capita of perfumes in its many different genres. The Fragrance Foundation Arabia like all other partner foundations will carry out the mission of The Fragrance Foundation, to enhance the image of the fragrance industry and expand the appreciation and use of fragrance in all its forms across all distribution channels globally.