The Fashion Advocate Information

Once upon a time, The Fashion Advocate was the largest online store for ethical and sustainable Australian and New Zealand fashion. Now, The Fashion Advocate offers mentoring, online courses and growth solutions for ethical, sustainable, circular and slow fashion brands and businesses. As a community of purpose-driven fashion businesses, we use fashion as a force for good to make the world a better place. The Fashion Advocate hosted the country's largest sustainable fashion runway at Melbourne Fashion Festival. We opened two of the best ethical and sustainable fashion stores in Melbourne. We stocked some of the country's most innovative sustainable and circular fashion designers and with the help of our beautiful community of customers, we also donated thousands of dollars every year to good causes. When things got a little crazy in 2020, we even released Australia's first plastic-free, synthetic-free, biodegradable face mask. At a time when the fashion industry didn't value or understand sustainability, it was all we did. It was hard going against the grain, but we did it, and we did it really well. The Fashion Advocate was a multi-award-winning ecommerce store, and we grew to stand for something so much more than just sustainable online shopping - we led the conversation for change in the fashion industry. Now, it's time for more change. The Fashion Advocate is no longer an online store, but our purpose remains the same - the use fashion as a force for good - and we're doing it from cutting room floor up. Through my mentoring and online courses, I'm sharing everything I know about business, fashion and sustainability to help ethical, sustainable, circular and slow fashion brands and businesses thrive. I want to inspire fashion brands to use their businesses as a force for good and create positive social and environmental change with every sale. - Claire Goldsworthy.