The F Word Ltd Information

I’m a Commercial Finance Director to some of smartest and fastest growing award-winning SME marketing agencies in the UK, with over 30 years’ experience working in & with hundreds of small companies. I’ve developed a passion and specialism for working with agencies & all the very particular issues they have I’m a straight talker, bold and experienced enough to challenge you & hold you to account. I help business owners get what they want from their business, building financial strength and resilience in as standard; making sure every part of your business is performing at its peak In business you’ve got 2 ways to secure your future; build the value of your business & sell, or accumulate your wealth along the way. And neither will happen by accident, especially in the brutal and fast changing, perma-crisis world we live in today You have to engineer the future & outcome you want- for that you need consistent financial vigilance: - A strong strategic plan including a financial strategy - Total clarity & accuracy in your financials, with strong controls & processes - Easy-to-understand commercially focussed & visual management information that shows up your problems & issues so you can fix them before they impact your bottom line & supports you to make the fast decisions needed to stay relevant & on track. - Operational & predictive KPI’s built around your strategy - Short & medium term forecasting that’s easy to keep up to date - Ongoing 3 year planning with ongoing scenario plans to reflect business changes & threats - Create a profit culture that benefits everyone in the business - Constant focus on the most important cash & profit levers - The discipline of monthly board meetings - Focus on growing the value of your business for a successful exit So that’s what I do I bring calm, control & confidence to your business finances. I take away the financial stress & pressure so you can concentrate on what you do best. I’m a commercial sounding board, mentor & coac