The Established Competitors

Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone. Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 10 billion times on mobile, including Color Block Jam, CSR2™, Empires & Puzzles™, Game of Thrones: Legends™, Game of Thrones Slots Casino™, Golf Rival™, Harry Potter: Puzzles & Spells™, Hit it Rich! Casino™, Match Factory!™, Merge Dragons!™, Toon Blast™, Toy Blast™, Wizard of Oz Slots Casino™, Words With Friends™, and Zynga Poker™. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on X, Instagram, Facebook, or the Zynga blog

LaunchSquad is a communications and creative agency that helps ambitious brands shape what’s next. We work with companies at pivotal moments—launching new ventures, differentiating in or creating new markets, or evolving their brand to meet the moment. Whether we’re working alongside a large in-house team or acting as a company’s de facto communications lead, we adapt to fit the role our partners need most. From AI, climate, and robotics to consumer, enterprise software, and beyond—we work across industries where the future is being built. Our team of strategists, writers, designers, and media pros blends storytelling, strategy, media, and content to help brands earn attention and build momentum. We craft narratives that connect innovation to impact—helping companies break through, lead meaningful conversations, and show why their work matters. We also contribute to the conversation through platforms like The Cooler, our climate podcast, and The Prompt, our newsletter on AI and creativity – check them out and subscribe below. Let's have better conversations about climate solutions together. Subscribe to The Cooler: thecooler.substack.com Want to dive deep into what makes AI the greatest tool for storytelling? Subscribe to The Prompt: linkedin.com/build-relation/newsletter-follow?entityUrn=7227722852819447808 Read up on some of our latest client work and SquadLand posts at our Website: launchsquad.com/blog

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free. Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based solely on their Niche Profile, offering real-time acceptance and scholarship opportunities. TIME named Niche Direct Admissions as one of 2024’s Best Inventions. For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.